Training videos, demonstration videos, video commercials, video storytelling: corporate videos are a must to promote your business.
Creating a good video is not necessarily expensive.
Ellelab.it has studied low-cost video types for your business.
Through the video, people have the opportunity to see a product in action, as well as to intuit the benefits and advantages. Think of the effectiveness of the commercials and how they changed the way we communicate.
Are corporate videos important to your marketing strategy?
Videos are particularly effective for:
Inform and educate
- 97% of marketers say that videos help customers understand products. ( Hubspot )
- For the most part, today’s marketers no longer take a pitching approach – the reason? There is simply too much choices on the internet. Consumers and businesses are simply doing a quick internet search to find the best product in their region or around the world (depending on the product) to order it online.
- To this end, marketers in many sectors (perhaps not all) must address the public with an offer based on value rather than a “sale”. Videos excel at giving customers a really close look at a product, service or even an influencer.
Search engine optimization
- Over 80% of all traffic will be video by 2021. ( Cisco )
- Search engine love videos because they see them as high quality content, so for this purpose, using videos in various types of content and on major web pages can do wonders for your SEO – as long as the videos themselves are correctly optimized. This means incorporating the right keywords for your articles, a solid meta description and also a strong title.
- The videos are incredible for getting all kinds of messages and if we think in terms of practicality, a short and unique explanatory video can make a difference when it comes to educating people about the details of your particular product. Using storytelling and unique media types you can easily capture people’s attention.
- Depending on how it matches your products, you may want to use an animated or illustrated explanatory video to stand out from the crowd.